How Trailer Fees Affect The Value of Financial Advice

If investors are suffering because of the financial industry’s longstanding practice of paying trailers fees to advisors, they really don’t appear to be showing it. Credo polled more than 1,180 investors who know that they are paying trailers and we found that 94% of these investors feel that they are getting at least fair value…

Behind Wholesaling Success and Failure

Credo recently completed in-depth interviews with a host of Canadian financial advisors to gain insights into their relationships and interactions with wholesalers.  Part of our research included asking advisors about the qualities they associate — both positively and negatively — with these business development representatives and how these qualities influence their buying decisions. In the…

A Key to Loyalty for Advisors: Knowledge and Understanding

One of the areas where Credo conducts research regularly is around the matter of customer loyalty.  How does a personal financial advisor build and maintain a loyal customer base?  Some of our research points to the significant importance of helping your clients (if you are an advisor) develop true understanding of the financial matters that are…

I fear I might outlive my finances…

This is a simple, bellwether statement that we put in front of more than 12,000 Canadians during 2016 and we asked them to indicate their level of agreement.1 When we analysed the results, we discovered that more than 1 in 6 Canadians have strong agreement with the statement… an indication of concern about their long-term…

Advisors. Don’t Fret About RoboAdvice!

Consider the advent of The Robo-Advisor. Just how worried should human financial advisors be? Well, based on Credo’s most research with thousands of Canadian investors, financial advisors don’t really have too much to worry about. Certainly not if the advisor is doing the kinds of things he or she should be doing. Here’s a little…

ETF Demand Remains Near Record Highs in April 2015

ETF flows remain historically robust during April 2015. Net inflows for long term ETFs totaled $1.03bn during April versus the 12-month moving average of $1.2bn. For calendar 2014, total net flows of long term ETFs stood at $10.1 n vs $5.0bn in 2013 and $11.9bn in 2012. For calendar 2015 we estimate net flows of…

Do Canadian Advisors Trust Fund Companies?

Short answer… sure they do. Longer answer… they trust some more than others. Even longer answer… for financial institutions that are trying to build or maintain a relationship with financial advisors in order to sustain their distribution system, trust is critical. Financial advisors certainly need their clients to trust them, otherwise they simply don’t have…