A Key to Loyalty for Advisors: Knowledge and Understanding

One of the areas where Credo conducts research regularly is around the matter of customer loyalty.  How does a personal financial advisor build and maintain a loyal customer base?  Some of our research points to the significant importance of helping your clients (if you are an advisor) develop true understanding of the financial matters that are…

I fear I might outlive my finances…

This is a simple, bellwether statement that we put in front of more than 12,000 Canadians during 2016 and we asked them to indicate their level of agreement.1 When we analysed the results, we discovered that more than 1 in 6 Canadians have strong agreement with the statement… an indication of concern about their long-term…

Advisors. Don’t Fret About RoboAdvice!

Consider the advent of The Robo-Advisor. Just how worried should human financial advisors be? Well, based on Credo’s most research with thousands of Canadian investors, financial advisors don’t really have too much to worry about. Certainly not if the advisor is doing the kinds of things he or she should be doing. Here’s a little…

ETF Demand Remains Near Record Highs in April 2015

ETF flows remain historically robust during April 2015. Net inflows for long term ETFs totaled $1.03bn during April versus the 12-month moving average of $1.2bn. For calendar 2014, total net flows of long term ETFs stood at $10.1 n vs $5.0bn in 2013 and $11.9bn in 2012. For calendar 2015 we estimate net flows of…

Do Canadian Advisors Trust Fund Companies?

Short answer… sure they do. Longer answer… they trust some more than others. Even longer answer… for financial institutions that are trying to build or maintain a relationship with financial advisors in order to sustain their distribution system, trust is critical. Financial advisors certainly need their clients to trust them, otherwise they simply don’t have…

Why Golf Matters in Business

Last year I had an interesting conversation with the EVP of distribution at one of Canada’s big independent fund companies. He was explaining his firm’s compensation philosophy for his sales team. He explained that his firm compensates its sales team members (wholesalers, in particular) based, in part, on their measurable marketing activity. (No surprise there.)…

Investing in the Advisor Community

Whether they are independent, bank-owned or ETFs, Canada’s fund companies generally invest wisely in relationships within the advice community. This is for good reason; people prefer do do business with people they know and with people they like. Credo has found that not all companies are created equally with respect to the investments they make…

Performance Perceptions Vs. Performance Reality 2014

What advisors believe is often very different from the reality of the marketplace. This study looks at advisors’ perceptions of the performance of the fund companies they choose to work with and it compares these perceptions to the reality of the returns these companies actually deliver. The study shows that some companies benefit from a…