Credo Consulting Inc.

Smart businesses make decisions only when they are well informed with data-driven insights. Credo helps by using primary research and analysis to tell the story of your business and your customer.

Why Golf Matters in Business

Last year I had an interesting conversation with the EVP of distribution at one of Canada’s big independent fund companies. He was explaining his firm’s compensation philosophy for his sales team. He explained that his firm compensates its sales team members (wholesalers, in particular) based, in part, on their measurable marketing activity. (No surprise there.)…

Investing in the Advisor Community

Whether they are independent, bank-owned or ETFs, Canada’s fund companies generally invest wisely in relationships within the advice community. This is for good reason; people prefer do do business with people they know and with people they like. Credo has found that not all companies are created equally with respect to the investments they make…

ETF Demand Remains Near Record Highs in April 2015

ETF flows remain historically robust during April 2015. Net inflows for long term ETFs totaled $1.03bn during April versus the 12-month moving average of $1.2bn. For calendar 2014, total net flows of long term ETFs stood at $10.1 n vs $5.0bn in 2013 and $11.9bn in 2012. For calendar 2015 we estimate net flows of…

Do Canadian Advisors Trust Fund Companies?

Short answer… sure they do. Longer answer… they trust some more than others. Even longer answer… for financial institutions that are trying to build or maintain a relationship with financial advisors in order to sustain their distribution system, trust is critical. Financial advisors certainly need their clients to trust them, otherwise they simply don’t have…

The Current State of Segregated Managed Wraps in Canada – The Progression of Products, Platforms and Processes

Credo’s research examines the state of Separately Managed Wraps (SMWs) in Canada today and in the future, addressing such issues the shift of product development to distributors, turnkey asset management programs, and the factors affecting profitability of SMW programs. The Current State of Separately Managed Wraps in CanadaThe Progression of Products, Platforms and ProcessesSUMMARY Managed…

Understanding and Supporting the Planning-Oriented Advisor: Making Your Firm’s Tools & Resources Count

Credo Consulting provides actionable insights into the support, tools and services your firm must provide to win business from CFP professionals. Developed from the findings of an extensive survey of 1,457 Canadian advisors in six major distribution channels, this study developed in partnership with Financial Planners Standards Council, is the most valid and comprehensive industry…