CredoVISION – January 2018

Total 6 Posts

Brand Personality: AGF, iShares and RBC DS

Why Should You Care?  Brand personality measurement focuses on emotional dimensions and triggers in a relationship… and they are very predictive of loyalty.  Leading edge companies manage the experiences they deliver in order to build and strengthen their well-designed brand personalities.  They do it to optimize the loyalty among their favoured clients. Though facts and…

Discussion With a Star Wholesaler

Invesco’s Best Reviewed Wholesaler Credo runs a mystery shopping research program called Credo’s SEA.  (SEA stands for Service Experience Audit.)  Essentially, we have advisors across the country who are willing to complete a short survey about the experience they had with any wholesaler who calls on them.  We have the simple expectation that they should…

The Value in Credentials

Canada’s financial advisors find a great deal of value in the designations they achieve and the credentials they carry. We had extensive conversations in focus groups and interviews with advisors to explore the fundamental reasons they value credentials and we then surveyed more than 1,000 advisors to learn just where the value lies in the…

Investors’ Trust in Financial Advisors

Investors’ Trust in Financial Advisors Do Canadian investors trust their advisors? While many Canadian investors trust their advisors completely, many don’t, too.  Credo asked more than 12,000 investors who work with an advisor to indicate whether or not they trust their advisor completely.  We used an agreement scale from zero to ten, where a score…

Key Qualities of The Best Wholesalers

What’s the difference between wholesalers who are rated really well — i.e., the ones who are seen by their clients as truly client centric — and those who don’t get called back?  Credo research shows that Understanding of the Advisor’s Business is a key difference.  At least, it’s one of a number of key differences. …