Credo’s monthly marketing bulletins are 4-page executive briefs. Each bulletin is a tight synthesis of information along with insights about what the subject means to your business. Credo relies on a combination of qualitative research, quantitative research and desk research to produce these briefs and each is designed to focus the executive’s attention on an important marketing matter.

Do your advisor-clients feel that they can depend on your company? Do they feel that the stories that you bring them are truthful? Credo’s research shows that these factors are at the heart of advisors’ perceptions of your brand’s credibility. Furthermore, the research shows the strong relationship between perceptions of credibility and sales support. Read this bulletin if you want to better understand the relationship between credibility and sales …and if you want to learn more about establishing and maintaining brand credibility.