What advisors believe is often very different from the reality of the marketplace. This study looks at advisors’ perceptions of the performance of the fund companies they choose to work with and it compares these perceptions to the reality of the returns these companies actually deliver.

The study shows that some companies benefit from a well-designed brand halo while others suffer from an apparently inescapable hangover.

For more on this research, contact Hugh Murphy at +1-905-919-1926