Ad Hoc Research Services

The Credo team is a group of research consultants. We listen to you. We assess your situation. We understand your questions and we offer both guidance around the research methods you need to employ to address your question and we manage the execution...

Ad Testing

Whether it’s print, video or audio… or a combination of these Credo has the tools to help you decide -- before making your media buy -- whether or not your campaign should deliver the results you’re looking to achieve. Qualitative sessions where we pr...

Brand Personality Research

People easily and regularly ascribe personality traits to brands -- it’s called antropomorphism. Your company’s brand has a personality profile, whether you’ve designed, crafted and managed it formally or it has evolved and developed without structured guida...

Brand Value and Optimization

Do you know why the industry leader can charge, on average, 18 basis points more in MERs on its fund products than the average fund company? It’s because they carry the weight of their name -- their brand. And, as long as they don’t charge a premium in ...

CredoConnect

Prepare to improve your connections. Prepare to improve your relationships. Prepare to improve your business. CredoConnect helps investors connect with advisors who fit for them and it helps advisors connect with suppliers who are constructive...

Customer Satisfaction

In its most simple form, satisfaction is the voice of the customer matters. Credo helps countless companies collect their customers’ perspectives; we collect customer satisfaction data and we can help make sense of this data. Whether it’s a one-question sur...

Employee Engagement

Credo recognizes that your corporate brand emanates from the team that your company has assembled and that your team members are almost unquestionably your company’s greatest asset. Minimizing the turnover of staff involves cultivating a work environment t...

Event Follow-up

You’re running your company’s annual road-show or due diligence conference. Exciting! Yes. But, is it creating the experience for attendees that you want it to create? Is the experience supporting your brand properly. Credo runs post-session follow up ...

Pricing Research Services

You’ve got a product concept. It’s innovative. If you build it, what can you charge for it? Pricing decisions can make or break your business. Credo has years of experience with pricing research. We use a multi-method approach to guide you through the...

Product Configuration Research

Product configuration research generally involves looking at the way people are (or are not) prepared to trade-off the features of a product. It is very closely related to pricing research because price can almost invariably be considered a fundamental...

Segmentation Exercises

If you’ve ever heard someone say, “you can’t please all of the people all of the time,” and you understand what they mean, you understand the essence of segmentation. Your client population is not homogeneous. It is comprised of subgroups of people ...